Whether or not you realize it, your business has visual branding. I've said it before and I'll say it again - your visual branding is the first thing that potential clients notice when they visit your brand's website or social media pages. What are they seeing when they land on your page? If you're intentional…
Continue reading ➞ Communicating Value Through Your Visual Branding
Hi, friends! Today, I'm going to take you behind the scenes of Rebecca Fletcher Designs and let you in on my reasoning behind my recent branding package updates! I'm so excited about the direction my business is moving in and know that these packages will help get me there faster. If you recall, I previously…
Continue reading ➞ Behind the Scenes: New Packages and Pricing!
Hi, everyone! This is kind of a different blog post to kick of the second quarter of 2021 (can you even believe that it's already the second quarter of the year?!) I wanted to tell you all about my brand-new Facebook group, Building a Brand, Not Just a Business. I am so excited to have…
I am so excited to be sharing about the brand identity I created for Emily Feldhouse and her virtual assistant services! Emily came to me as a new virtual assistant who works with network marketers. She had no current branding and was looking for a brand identity that would help her clients feel confident and…
Continue reading ➞ Brand Design for Emily Feldhouse, Virtual Assistant
I've often seen new entrepreneurs saying that they don't have time to consider branding their business. They don't see the value in it, or don't want to invest in it, or don't think that it's necessary. Eek! Here's the cold, hard truth: if you haven't begun branding your business, you need to start immediately. Especially…
Continue reading ➞ When should you think about branding your business?
It's no secret that I am a huge fan of the Disney Parks! I have visited Disney World countless times (I think it's somewhere in the 15ish range) and have been to Disneyland 3 times. I absolutely love everything about the parks and spend a lot of time dreaming about them! No, literally. I probably…
As a brand designer, I highly recommend that every small business have 3 different variations of their logo. Why? Well, think about it! Logos are placed on so many different marketing materials - business cards, websites, social media profiles, shirts, mugs, and the list could go on! You definitely don't want to have to stretch…
One of the things that has come up in so many market research discussions is the issue of colors. Entrepreneurs just don't know which colors to use for their brand! While I will say that color psychology plays an important role in choosing your branding colors, I would argue that it's more important that you,…
Continue reading ➞ 10 Nature-Inspired Color Palettes for Your Brand
In a world where it seems that everyone is building their own business, what it it about YOUR business that makes you stand out amongst the sea of people offering the same service as you? Let me give you a hint - it starts with a B and it rhymes with GRAND. 😉 Yes! Your…
As you begin to build up the elements of your new business, you may be wondering how important a logo actually is. After all, it's only one small part of your business strategy, right? How important could it possibly be? Here's the answer: it's pretty dang important! Regardless of whether you are a seasoned entrepreneur…
Continue reading ➞ How Important is a Logo for your Business?
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