Blog

The 3 Logo Variations Your Brand Needs

As a brand designer, I highly recommend that every small business have 3 different variations of their logo. Why? Well, think about it! Logos are placed on so many different marketing materials - business cards, websites, social media profiles, shirts, mugs, and the list could go on! You definitely don't want to have to stretch…

Branding vs. Marketing – What’s the Difference?

New entrepreneurs (and even more experienced ones) are often confused about the difference between "branding" and "marketing." If you're reading this, you are probably in the same boat! You may think that they are the same, or maybe you know that there's a difference but you're not sure exactly what the difference. Maybe you're even…