New entrepreneurs (and even more experienced ones) are often confused about the difference between "branding" and "marketing." If you're reading this, you are probably in the same boat! You may think that they are the same, or maybe you know that there's a difference but you're not sure exactly what the difference is. Maybe you're…
Continue reading ➞ Branding vs. Marketing – What’s the Difference?
If you are an entrepreneur, there is a strong chance that you didn't start your business just for fun. I dare to say that you're in business to mean business - to make money, to help people, to share your skills with the world. My guess is that you're in it for the long haul.…
Continue reading ➞ 3 Things That Make Your Brand Look Unprofessional
Throughout your journey to becoming an entrepreneur, you will inevitably come across the challenge of choosing a few colors to represent your new brand. These colors have a heavy load to carry: they need to represent your business, attract your dream clients, help you stand out amongst your competitors, and more! These colors need to…
Continue reading ➞ How to Choose Brand Colors for Your Business
Are you a new business owner who is ready to begin bringing in money? Do you KNOW that you offer valuable products or services but feel unconfident because your branding is lackluster? Are you afraid to put yourself out there because you don't have consistent branding (or any branding at all)? Do you understand the…
If you're here reading this, I have some assumptions about you. Can I tell you what they are? You're a product- or service-based business owner.You're frustrated because you're not making the sales that you want or need to be making.You feel like you maybe chose the wrong industry, whatever your industry may be. You love…
Have you ever heard of a mood board? Maybe you've seen pictures of them- pretty cork bulletin boards with pictures cut out of books and magazines. Some brides do it for their weddings, new homeowners do it for a new home, expecting moms may do it for their nursery. But did you ever consider making…
I am so thrilled to be able to showcase my new business logo! I have gone through hours of drafts and revisions, scrapping my ideas more than once and starting from scratch, trying to find the perfect logo to represent my business. Making my own logo proved to be much more difficult than making a…
Continue reading ➞ Logo Redesign for Rebecca Fletcher Designs!
Imagine this- you're meeting a good friend for coffee in a new coffee shop. You know that your friend's basic day-to-day uniform is a black v-neck shirt, jeans, and black flats with simple jewelry, so that's what you're on the lookout for. After several minutes of waiting, you send your friend a message to ask…
Have you ever thought about opening your own online store to sell products that are in line with the service you offer clients? Or have you ever simply wanted to expand your income to include sources of passive income that require little day-to-day effort? Well, good news! If you have a service-based business, there are…
When I asked my Instagram followers to tell me the kinds of things they wanted me to blog about, one of the things I saw was that people want to know what the day-to-day of my life looks like right now, with working from home and keeping my 6-month-old home full-time. I admit that I…
Continue reading ➞ Day in the Life – Work From Home Mom Edition!
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