Behind the Scenes: New Packages and Pricing!

Hi, friends! Today, I'm going to take you behind the scenes of Rebecca Fletcher Designs and let you in on my reasoning behind my recent branding package updates! I'm so excited about the direction my business is moving in and know that these packages will help get me there faster. If you recall, I previously…

The 3 Logo Variations Your Brand Needs

As a brand designer, I highly recommend that every small business have 3 different variations of their logo. Why? Well, think about it! Logos are placed on so many different marketing materials - business cards, websites, social media profiles, shirts, mugs, and the list could go on! You definitely don't want to have to stretch…

Branding vs. Marketing – What’s the Difference?

New entrepreneurs (and even more experienced ones) are often confused about the difference between "branding" and "marketing." If you're reading this, you are probably in the same boat! You may think that they are the same, or maybe you know that there's a difference but you're not sure exactly what the difference is. Maybe you're…