When they are first starting out, many entrepreneurs try to attract anyone and everyone they can to get their business. They think that in order to grow their business and bring in money, they need to take on every client and project that comes their way. In fact, I once did a small branding project…

Continue reading ➞ Why Your Brand Should Repel Some People

Something that I talk about so often (maybe even too often 😉) is consistency. Wondering why I'm still talking about it, even after admitting that I talk about it too much? As a quick exercise, I'm going to give you a couple of colors and I want you to tell me what brands you think…

Continue reading ➞ How to Be More Consistent in Your Branding