One of the most important things I take into account when I am designing a new visual brand identity is making sure that the branding won't look out-of-style in a few years. I see so many brands (and specifically logos) that were probably super in-style a few years ago, but are now really outdated and…
Month: May 2021
5 Signs It’s Time For a Rebrand
A few months ago, I made the decision to rebrand my own design business. I had used the same logo and general color scheme for a few years, but I had outgrown the logo and realized that I needed a specific set of colors, rather than just a general idea of "mint and peach and…
Why Your Brand Needs a Unique Flavor
Though I am a visual brand designer, I understand that your brand is more than just what you can see on the surface. Just like there is so much more to YOU than the color of your hair or the clothes you wear, there is so much more to your brand than your colors, fonts,…
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