As a brand designer, I highly recommend that every small business have 3 different variations of their logo. Why? Well, think about it! Logos are placed on so many different marketing materials - business cards, websites, social media profiles, shirts, mugs, and the list could go on! You definitely don't want to have to stretch…
Month: February 2021
10 Nature-Inspired Color Palettes for Your Brand
One of the things that has come up in so many market research discussions is the issue of colors. Entrepreneurs just don't know which colors to use for their brand! While I will say that color psychology plays an important role in choosing your branding colors, I would argue that it's more important that you,…
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4 Ways Branding Affects Your Business
In a world where it seems that everyone is building their own business, what it it about YOUR business that makes you stand out amongst the sea of people offering the same service as you? Let me give you a hint - it starts with a B and it rhymes with GRAND. 😉 Yes! Your…
How Important is a Logo for your Business?
As you begin to build up the elements of your new business, you may be wondering how important a logo actually is. After all, it's only one small part of your business strategy, right? How important could it possibly be? Here's the answer: it's pretty dang important! Regardless of whether you are a seasoned entrepreneur…
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