3 Things That Make Your Brand Look Unprofessional

If you are an entrepreneur, there is a strong chance that you didn’t start your business just for fun.

I dare to say that you’re in business to mean business – to make money, to help people, to share your skills with the world.

My guess is that you’re in it for the long haul.

And, if that’s the case, you have hopefully been working on building a strong and recognizable brand identity!

If you are a newer entrepreneur, there’s a good chance that you are DIYing your branding. (Hey, no shame! I did the same thing for several years before I began learning branding for myself.)

If that’s the case, you may be unaware of some branding mistakes that are making you look unprofessional!

As your own personal cheerleader, I am here to help you in your journey to consistent branding. Below, you will read about 3 branding mistakes that can make your brand (and therefore your business!) look unprofessional.

Luckily, I don’t leave you hangin’ – you will also find some quick fixes that you can implement right away!

So without further ado, here are 3 things that might be making your brand look unprofessional (and how to fix them)!

No Brand Consistency

Does this sound familiar?

You’re scrolling Instagram and see a post that catches your eye from another account. The colors, the font choice, the verbiage all work together perfectly and you think, Hey, this caught my attention… so maybe it’ll catch my ideal client’s attention, too!

So you jump onto Canva and play around for a few minutes, matching the fonts and colors as best you can, and then insert your own messaging and post it right away to Instagram.

The next day, you see another post from a different account that catches your eye.

You’re scrolling Instagram and see a post that catches your eye from another account. The colors, the font choice, the verbiage all work together perfectly and you think, Hey, this caught my attention… so maybe it’ll catch my ideal client’s attention, too!

So you jump onto Canva and play around for a few minutes, matching the fonts and colors as best you can, and then insert your own messaging and post it right away to Instagram.

The next day, you see another post from a different account that catches your eye… do you see where I’m going with this?

Here’s the problem with that-

it’s not your own branding! There’s a good chance that the colors and fonts you just used are not ones that you consistently use in your branding.

Here’s the hard truth: if you are constantly varying which colors and fonts you use in your marketing materials, your audience will inevitably walk away feeling confused about what exactly they just saw.

I call this a “copy and paste brand,” and truthfully, it’s really hard to look at! Ideally, you should be using the same colors, fonts, and graphics throughout all of your marketing materials. This includes things like your website, your social media, your business cards, everything!

People want to know what to expect when it comes to business’ branding. Having consistent colors and fonts allow people to know exactly what to expect from your brand, which increases the know, like, and trust factor.

So what’s the fix? Pick a couple of fonts and colors to stick to, and STICK TO THEM! Making a mood board can really help with this!

No Brand Clarity

Do you know who your ideal client is? Do you know how to reach her? Do you know exactly what she needs to hear?

If you don’t know the answers to these questions, you’re going to have a hard time getting her attention!

You need to be able to reach your ideal client on a personal level. In order to do that, your messaging needs to be crystal clear. Talk directly to her!

For example, my ideal client is a new entrepreneur who is passionate about beginning her new business so that she can have financial freedom and more time to spend with her family. So, my messaging is geared toward new entrepreneurs.

Do I repel people who aren’t my ideal client? I mean, probably! But they don’t need my services and skills, so why would I be trying to reach them anyway?

What’s the fix? Make a client avatar! Imagine your absolute dream client- the one person you’ve always wanted to work with (whether she be real or imaginary). Brainstorm every detail you can think of- what are her favorite Facebook groups? Is she a high-end buyer or a DIYer? What messaging attracts her? etc.

After you have all of that information, use it to your advantage! Write each and every piece of content as if you’re writing it directly to her. Don’t worry about alienating others- remember, they don’t need your services and skills, so you don’t need to reach them anyway.

Unprofessional Web Design

Like it or not, we live in a digital world. There is very little excuse for not having a professional looking web presence.

But fear not, DIYer! That doesn’t mean that you need to hire a professional web designer (although they are a worthwhile investment for sure).

There are beautiful, professional-looking templates for just about every web host out there. There are also templates on virtual marketplaces like Etsy, that you can purchase for a low cost and install yourself.

My own website template is a free WordPress template and I’m perfectly happy with it.

What’s the fix? Find yourself a free template, purchase one and install it yourself, or find a web designer within your budget that can help. Maybe even consider swapping services with a web designer.

And there you have it!

By avoiding these branding mistakes, you can ensure that your brand looks as professional as it can, even if you’re just building the plane as you fly it. (I just really love that analogy, don’t you?)

If you’re interested in discussing branding for your business, click here to shoot me an email! Be sure to pin this image on Pinterest so you can find it again!