New entrepreneurs (and even more experienced ones) are often confused about the difference between "branding" and "marketing." If you're reading this, you are probably in the same boat! You may think that they are the same, or maybe you know that there's a difference but you're not sure exactly what the difference is. Maybe you're…
Continue reading ➞ Branding vs. Marketing – What’s the Difference?
If you are an entrepreneur, there is a strong chance that you didn't start your business just for fun. I dare to say that you're in business to mean business - to make money, to help people, to share your skills with the world. My guess is that you're in it for the long haul.…
Continue reading ➞ 3 Things That Make Your Brand Look Unprofessional
Throughout your journey to becoming an entrepreneur, you will inevitably come across the challenge of choosing a few colors to represent your new brand. These colors have a heavy load to carry: they need to represent your business, attract your dream clients, help you stand out amongst your competitors, and more! These colors need to…
Continue reading ➞ How to Choose Brand Colors for Your Business
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